Tuch is a campaign movement that encourages people to live outside of the digital world and to surround themselves with tangible objects.
—an engagement proposal
Through collaborating with various established brands, these collaboration pairings offer a unique experience with explorations on tangibility.
The range of products expands beyond common expectations: from installations to desserts, from furnitures to accessories.
When visitors enter the expo, they need to use their phone to trade for their entry tickets.
The aim is to detach people from the current digital world and experience the exhibition.
The overall structure of the space is designed without any flat surface (except the place where items are place) so that visitors need to crawl and slide through it.