The initial sketches are attempts at portraying the slickness of the public perception on spies.
Spy Museum is about rebranding International Spy Museum located in Washington, DC.
Its original identity system, despite of its clear use of classic thriller film color palette, red & black, lacks the sense of elusiveness and complexity.
Therefore, in this rebranding process, the main focus was on the enigmatic logotype and how its variations can further support the mysterious nature of a spy.
Secret Underlie would be held as a special event on Jan 19th every year.
The event aims to engage visitors with each other, and together as a group, they would try to find the disguised museum staff member who walks among them. The winning group members would each receive customized cover story file as the prize.