This branding project aims to use typographic elements to visualize how divided concepts are inherently connected.

It is meant to draw people's attention to the unified nature of duality and how many Chinese phrases incorporate this notion into the process of communication.

Through deconstructing Chinese characters into unidentifiable forms, which eventually become "one," and pairing with metaphorical imagery, the identity serves as a visual parallel to duality.

Typeface used: Lucky Type Foundry-ZaiShangLinTi