Terje Rypdal’s ECM albums mainly inspired the visual system for this fictional music festival. Based on the diversity of ECM album covers, the branding project was created with versatility in mind. The project includes five parts: posters/publication application/billboard animation/collectible tickets.
These posters can be mounted without a specific order since each of them has a connecting point that responds to another one.
Two essays, improvisation and brand introduction, are typeset so that the paragraphs create rhythm, mirroring features of jazz. Four inserted acetate pages directly relate to the four elements/color palettes of the overall identity.
As a continuation of the posters and publication, these tickets are also embedded with four elements.When the attendees goes to the festival with company, their tickets can work like a puzzle and act as souvenirs.
The tempo of the animation was created based on Thomasz Stanko’s Suspended Night.
After customers scanned the QR code on those tickets, this calendar would show up. It includes details of the event, time, location, facilities, etc. The audience can access the mobile app using the link at the end of the calendar.